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A marketing funnel is not a beginner strategy. It is definitely a more sophisticated marketing technique then, say, selling affiliate products from Clickbank via article marketing, blogging, and Hubpage creation. But it is a technique grounded in sound marketing principles and it can certainly achieve outstanding results. The idea of a marketing funnel is to create a process whereby your visitors are asked to perform tasks in an order that increasingly measures their interest. As each task is presented, more and more will drop out until only the most qualified and interested visitors make it to the end. By then, the marketer knows that the customer is interested in what he or she is selling and can begin to develop a longer-term relationship with confidence that the potential for ongoing sales is there. Typically, a marketer using a funnel starts by creating just a one-shot Landing Page. These pages are usually incentivized by a free downloadable report explaining an internet income opportunity, but the entire purpose of the site is to capture the name and email of a potential customer. There are no links, there is no “about us” page, nothing but the single-minded purpose of getting an email address. Once the visitor enters his or her information, they are in the marketing funnel. The potential customers are now in the marketer’s database, usually in an auto-responder system. The next step is to get them to “confirm” their interest. After they have opted-in, they are given their free product. Once the potential customer has the free internet income opportunity information in-hand, they will be presented with a related product to buy. This offer will be made either in the free product itself, via a follow-up email campaign, or they are directed to a full website. If the customer buys a related product, they will be presented with an opportunity to upgrade or add-on for even bigger internet income opportunity and better results. The marketer now has whittled his site visitors into four categories: the tire-kickers who filled in the landing page form, but never opted-in; the curious who got their free report; the interested who purchased the first product; and the committed, who purchased the upgrade. There is no reason to follow-up with the tire-kickers. Minimal follow-up will be sent to the curious. But the interested and committed buyers will get the marketers full attention in terms of support, follow-up, and relationship-building. Marketing funnels work. View all Trina Johnson's articles About the Author: |
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Use a Marketing Funnels to Promote Your Internet Income Opportunity 
